Congratulations on passing your exams - well done.
It's a scary time - just setting up - but you'll soon get the hang of it, I'm sure.
With a level 2, you can go as far as trial balance for Limited Companies - and to accounts production with sole traders and partnerships - though you might want to consider doing the self assessment qualification before you're confident enough to go this far.
My suggestion would be to concentrate of general everyday book keeping and leave the end of year accounts preparation to the clients accountant while you gain confidence and experience.
Are you going to stick to one particular software package, or are you confident enough to work with multiple packages - this is one thing you need to ask yourself - and consequently will be relevant to your potential clients. Some will already have their book keeping in a particular software and just want you to keep an eye on their purchase side and reconciliations - others will have just been keeping records on spread sheets or not even got that far, just been collecting receipts in a biscuit tin - when this is the case, they're after guidance from you and this is when you can suggest to them, the package that you use.
Customers will ask you what you need.............details of income i.e copies of invoices sent out, or timesheets / written info etc, receipts / bills to clarify all expenses, bank statements for reconciliation, cheque book stubs for knowing what has been paid with which cheque, copies of payslips.......and a general understanding of the business and how they work.
Hope this helps - Good Luck Carol
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