As has been said - a piece of string.
I totally agree with Kris in that no client should be "make or break". I've worked for companies that will not use a supplier where they (the customer) has more than 25% of the supplier turnover. If the customer needs to pause a regular order, and the supplier goes under because of this, then the customer has lost a supplier when he needs to reorder.
However your first customer is, by definition, 100% of your business. Plus you're not in a position, in your startup period, to turn down work of any kind. Just be conscious of the fact that, over the long haul, you will need to balance your workload, so keep this in mind with every proposal you encounter.
Your customer relationship, and the wording of your customer agreement, should place clear limits on what you will do and what you won't. If they step over the boundaries then you decide at that time whether to take it on - or not - or at a price.
As with Ken, every customer has different needs. You construct your client base as if playing Tetris.
Edited at 12 Mar 2013 07:36 PM GMT
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