|
Thanks for the mention Lainy,
My biggest piece of advice is don't limit yourself to hourly rate. People do it because they think it's easier but have a hard think about fixed price, or even value pricing if you can get your head around it.
I believe that everyone who has worked hard to get a qualification and paid a lot of money should be looking in the region of £30-£40 per hour. It's very achievable if you get your ideal client right and really understand their pain and how you solve it.
Here are two stories to help you get your head around it:
The manager of a manufacturing plant who, unable to solve a mechanical breakdown, sent for the retired engineer who had installed the machinery. Following a brief inspection, the engineer took a hammer and hit a pipe which did the trick. The next day the engineer submitted a bill for $1,000 to a horrified manager. Above the protests at the charge for a solitary hammer-blow the retired engineer explained, “Only $1.00 of it is for hitting the pipe. The other $999 is for knowing where to hit it.”
Legend has it that Pablo Picasso was sketching in the park when a bold woman approached him.
“It’s you — Picasso, the great artist! Oh, you must sketch my portrait! I insist.”
So Picasso agreed to sketch her. After studying her for a moment, he used a single pencil stroke to create her portrait. He handed the women his work of art.
“It’s perfect!” she gushed. “You managed to capture my essence with one stroke, in one moment. Thank you! How much do I owe you?”
“Five thousand dollars,” the artist replied.
“B-b-but, what?” the woman sputtered. “How could you want so much money for this picture? It only took you a second to draw it!”
To which Picasso responded, “Madame, it took me my entire life.”
Kris
|
