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Hi Becky,
I setup about a year ago, and work from home. I have considered renting office space many times, but when I add up the rent, utilities, phone, braodband, insurance etc it doesn't really make sense for me right now. I bought a lodge for my garden which is my office for now and I'm happy there. The problem will come when I look to employ staff, which I think will be within the next year or so.
I didn't have payroll training when I set up, and didn't lose any work through not having it. I have it now, but have not actively offered the services and I think if anyone asked for it, I would look to outsource it. Far more important I found was self assessment. This is a money spinner, I have dealt with a number of landlords this year who let property. The work is quick and easy, and the money is great.
Regarding advertising there are a number of things you can do. These range from the simple stuff like postcards in shops/post offices to having your car signwritten and newspaper ads. The one thing I have never found particularly appealing, and from what I gather I'm not the only one, is Yell or yellow pages. I find it's better if you can provide small business owners with something useful if you choose to send letters or leaflets. For instance I am in the middle of having car airfresheners printed up to send to all the local driving instructors. If you send leaflets provide useful information that makes the recipient want to keep it handy.
Hope this helps a bit.
Kris
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